Art & Culture

The Museum of the Champions

The largest museum in Europe dedicated to cycling.

Opening hours: Friday 15:00 – 19:00
Opening days: Saturday, Sunday and Holidays: 10:00 – 19:00 (closed on Christmas and New Year’s Day).
Weekday and group visits require booking in advance.
Entrance: 7€ (full price), 4€ (reduced price). Reductions available for groups.

The Museum of the Champions is the largest European cycling museum. A passionate tribute dedicated to Piedmontese cycling champions such as Costante Girardengo, who was born in Novi and began his formidable sports career, or Fausto Coppi, who was an honorary citizen of Novi.
Set up in a former industrial warehouse of 3000 square meters, it offers the visitor multimedia and virtual supports, large screens that project the most exciting moments in the history of cycling and a calendar of proposals for cycling itineraries for the enhancement of the territory, all to make the route interactive and exciting.
Finally, the Campionissimi room deserves a special mention, heart of memory and remembrance, which contains relics and unpublished testimonies of the glory of the Campionissimi but also of their daily lives.

Information:
Website: www.museodeicampionissimi.it
Tel. +39 0143 322634
Email: museodeicampionissimi@comune.noviligure.al.it
Address: Viale dei Campionissimi, 2, 15067 Novi Ligure (AL)

In the surroundings

Where to sleep

Praga
Your stay a stone's throw from Serravalle Designer Outlet.

Casa Costa
The ideal vacation next to Serravalle Designer Outlet.

Residence Shopping Outlet
Close to Serravalle Designer Outlet, the ideal place for a shopping and relaxation holiday.

Flower
A comfortable hotel just minutes from the Serravalle Designer Outlet.

Verdi
Hotel, restaurant and pizzeria for a perfect stay.

Nonna Bi
A comfortable b&b close to the Serravalle Designer Outlet.

Chrizia Rental Rooms
Brand new and comfortable apartments in the center of Novi Ligure.

Ristorante Albergo Corona
A notable hotel situated in the heart of Novi Ligure, offering elegant rooms and a restaurant which expertly combines local recipes with those of newer fresh flavours.

Casa Magnolia
Charming apartments a stone's throw from the Serravalle Designer Outlet.

Villa Prestigio
A splendid villa hosts a charming b&b.

Hotel Viaggiatori
For a very comfortable stay.

La Rombetta
An old farmhouse surrounded by lush nature.

Il Fienile
A lovely recently renovated b&b 5 minutes from the Serravalle Designer Outlet.

Novi Hotel
A historic hotel equipped with every comfort.

La Casa sui Tetti
A b&b in the heart of the suggestive historical center of Novi Ligure.

La Matrioska
Un moderno appartamento dotato di tutti i comfort dove sentirsi a casa.

Villa Paradiso
A charming b&b where you can enjoy a relaxing pool weekend.

Agriturismo Tenuta San Giorgio
From our centennial family experience in hospitality and catering comes this new project with a true soul.

Dory's Apartment
The ideal place to feel at home.

ViaBasso11
An original b&b enclosed in an ancient courtyard in the picturesque historic center of Novi Ligure.

Home Holiday La Selva
"Home Restaurant" and numerous thoughtful experiences for you and your unforgettable visit.

La Traversina
A charming farmhouse surrounded by the greenery of a lush English garden.

Cascina Binè
Your room with a view of the Gavi hills.

Manzoni 37
A brand new b&b with swimming pool in the heart of Novi Ligure.

Tenuta La Marchesa
A splendid historic home from the late 1600s, surrounded by gardens, woods and vineyards.

Ferriera 8
From business trips to leisure stays, the perfect solution for you.

La Federica
A small exclusive village where tranquility and nature blend to create beauty.

Il Tetto di Anita
A romantic attic overlooking the Fort in the heart of the historic center of Gavi.

Country House Cascina Orto
Organic farming and warm peasant hospitality.

Villa Sant'Anna
A b&b immersed in a beautiful garden to enjoy an authentic moment of relaxation.

Ra Ca' D'Angela
A comfortable house in the historic center of a small Monferrato village.

Cascina Formighezzo
An open window on the verdant Valle Spinti.

Le Strade del Gavi
A beautiful b&b to discover the lands of the Gavi.

Villa Pomela
A dream hotel a stone's throw from the Serravalle Designer Outlet.

Capriccio Art Hotel
Your home one step away from the Serravalle Designer Outlet.

Serravalle Golf Hotel
Your 4-star hotel close to Serravalle Designer Outlet.

Where to eat

Furia's
An excellent meat restaurant in the heart of Novi Ligure.

Tenuta San Giorgio
A genuine, direct welcome that drives guest into our history and makes them part of it.

Capriccio Risto Art
Your gourmet restaurant close to Serravalle Designer Outlet.

Villa La Bollina
Here on the terrace in the summer at sunset your dinner will be unforgettable and evocative.

Ristorante Villa Pomela
Delicious dishes in an unforgettable location.

Ristorante Albergo Corona
The destination for your nights out: from happy hour to late nights.

Viaggiatori
Qui abita la vera tradizione culinaria piemontese.

Trattoria dell'Angelo
Comfort hotel and historic restaurant in the center of Novi Ligure.

Il Fattore
All the charm of a 17th century farmhouse immersed in the countryside.

Tenuta La Marchesa
Km0 products for a restaurant with an amazing view of the Gavi hills.

La Locanda dei Narcisi
High quality ingredients, arranged in a creative way with original combinations.

Verdi
Come to Verdi to taste a big and original pizza and to enjoy a warm and impeccable service.

La Terrazza
At La Terrazza you can share a delicious 1-metre-long pizza with your friends.

La Rotonda
A plain and quaint space where customers can taste the specialty of La Rotonda: the farinata.

Il Banco
Restaurant, wine bar and and shop. Prepare to be amazed by Il Banco’s famous farinata.

Experiences

Visit to the chocolate factory
Bodrato chocolate, a Piedmontese excellence since 1943.

Learn the art of flower composition
An oasis of beauty just steps away from the Serravalle Designer Outlet.

Experience the Gavi Hills at Tenuta La Marchesa
From the rows to the lotus flowers, live an experience with unforgettable scents and flavors.

golf passion

Serravalle Golf Club
A splendid golf club close to the Serravalle Designer Outlet.

#THINKSERRAVALLE
managed by Consorzio Turistico “Terre di Fausto Coppi”
Email: info@thinkserravalle.it
Whatsapp: +39 342 5290653
P.I. 01962960066 - R.E.A. 215006 AL
cookie policy privacy policy sitemap

All the useful information to buy and use the "Piedmont Region Voucher".

REGULATION

1 - “Voucher” means the initiative “Riparti Turismo: Voucher Vacanze Regione Piemonte”, which provides for a stay of four consecutive nights: two paid by the customer, one paid by the Piedmont Region through our Tourism Consortium, one offer by the facility.

2 - Operating modes:

- Direct purchase at the hospitality facility - through the website www.thinkserravalle.it, or in any other direct way, the customer contacts the chosen facility; the facility accepts the reservation and asks the customer to confirm it with the payment by advance bank transfer; the customer will receive confirmation of the purchase of the Voucher by email.
- Online purchase of open date vouchers on the Alexala “Monferrato on Tour” website (www.monferratontour.it) - customers can only purchase open date vouchers; once the purchase on the e-commerce platform is completed, customers will have to contact the facility to define the dates of their stay.

3 - Conditions of the "Voucher Room" offer.

Stay of 4 consecutive nights.
The offer is nominative and cannot be repeated by the same customer on consecutive dates.
Each customer cannot purchase more than 2 "Vouchers".
The rate is indicated by the hospitality facility, in line with the average annual price.The rate will remain fixed until 30.03.2024.
The regional Voucher covers a maximum of € 150.00 per person or € 300.00 per double room.
There may be periods or days of non-validity of the promotion that are previously indicated by the hospitality facilities.
Reservations will be prepaid by the customer and non-refundable.
The Tourist Tax, where applied, remains the responsibility of the guest.

4 - The purchase must be made by 31.03.2024 and the use by 30.06.2024 (unless funds run out).
The offer is addressed and promoted on the national and international market, both individually and for groups.

5 - The hospitality facilities indicate the cost of accommodation, in line with the average annual price, specifying the type and category of room provided and any periods or days excluded from the promotion. Further requests or contingent needs will be agreed between the client and the facility.

6 - "Open date voucher".
If you have not yet chosen the date of your stay or want to make a gift, in agreement with the hospitality facility it is possible to purchase a stay by subsequently defining the period of use (by 30th June 2024).

7 - Conditions of the "Tourist Services Voucher" offer.

This is a bonus from the Piedmont Region which offers a 50% discount on tourist experiences and services.
This type of Voucher is not bound to the purchase of the "rooms" Voucher and entitles you to a discount on experiential activities such as: cooking classes, tastings, e-bike rentals, local tourist guides, etc.
Activities must have a value between € 100.00 and € 300.00 (the value is intended per service and not per person).
This Voucher can also be used by small groups (max 15 people) and gives the customer/s the possibility to pay for the service only 50%, the remaining amount is paid by the Piedmont Region.
As for the room voucher, the purchase must be made by 31.03.2024 and the use by 30.06.2024.

8- PRIVACY

The "personal data" collected will be processed with both paper and electronic tools and with the adoption of measures to prevent its loss, illicit or unauthorized use. The data will be used for reporting requests for bookings and confirmations of use of overnight stays and tourist services. They will not be disclosed to third parties, except for communication to those who are required to verify the initiative, such as, by way of example and not limited to: Terre di Fausto Coppi Tourist Consortium, Piedmont Region, Finpiemonte as well as others legitimated by law.

The Piedmont Region has commissioned Tourist Consortiums to manage this project, aimed at raising tourism and involving of all the participating hospitality venues operating within the Piedmont Region. "Terre di Fausto Coppi" tourist consortium - through #THINKSERRAVALLE – supports tourism venues in Tortona and Val Curone; Novi Ligure, Serravalle, Gavi, Val Borbera; Ovada and Val d'Orba; Acqui Terme and Val Bormida all within in the province of Alessandria. For further information contact: info@thinkserravalle.it

The Museum of the Champions

The largest museum in Europe dedicated to cycling.

The largest museum in Europe dedicated to cycling.

Regolamento Voucher Piemonte

All the useful information to buy and use the "Piedmont Region Voucher".